Altra Federal Credit Union is a thriving credit union with more than 90,000 members and $1 billion in assets. Altra has offices in Arkansas, Colorado, Kentucky, Minnesota, New Jersey, Tennessee, Texas and Wisconsin.
DigiSage worked with the in-house marketing team at the credit union to refine a strategy for the updated website, with the goal of better serving members’ and prospective members’ needs. We then created a beautiful custom design focused on ease of use, accessibility, and strong branding.
- Exceptional focus on user experience, especially mobile
- WCAG 2.0 compliance (AA)
- Several interactive features make it easy for members and prospective members to find the information they’re looking for, including a rate lookup tool featured prominently on the home page, a “branch finder,” sticky buttons on the right sidebar promoting key tasks like joining the credit union, applying for a loan, scheduling an appointment, live chat, and making an online payment
- A “call to action” row featured on each interior page of the site makes it easy for visitors to take the next step by creating an account, finding their nearest branch, or calling Altra
- Custom layouts for key pages including Locations and Contact
- Calculators including an Auto Loan Financing Calculator and a Dealer calculator