Search Engine Marketing

Like many website owners, you may feel frustrated by a lack of traffic to your website–maybe you’re not getting enough traffic, or maybe you’re not getting enough of the right traffic. Paid search marketing can provide a fast and affordable solution.

Search engine marketing, also referred to as paid search marketing, paid search ads, paid search advertising, or PPC (pay per click) advertising is the process of driving website traffic using paid ads, either on the search engines themselves, their partner websites, or other third party websites.

While paid search can be a great way to promote your website, advertisers can quickly get into trouble with complex advertising platforms, out of control spending, and campaigns that just don’t generate results. Hiring a professional to create and manage your paid search marketing campaigns can help streamline the process and generate better, more consistent results.

DigiSage can help you:

  • Identify the appropriate advertising platforms, such as Google Ads
  • Choose the right types of campaigns
  • Set an appropriate budget
  • Identify the optimal target audience
  • Write and design custom ads
  • Design and build effective landing pages
  • Test, analyze, and improve campaign performance