Email Marketing

Email marketing is often one of the first tactics to come to mind for maintaining regular communication with customers, prospects, donors, volunteers, staff, and other important stakeholders. While a seemingly simple task (sending emails!) there are important considerations to be aware of, and mis-steps to avoid. DigiSage can help you develop and implement a workable strategy to meet your email marketing objectives, including:

  • Building your email list
  • Selecting the right email marketing program
  • Creating a communications calendar
  • Writing content and gathering images
  • Designing and creating custom mobile-friendly email templates
  • Complying with the CAN-SPAM act
  • Setting goals and interpreting analytics
  • Increasing open- and click-through rates

We can help you set up and launch your email marketing campaign and provide the training you’ll need to manage it yourself. Or, we can completely turnkey the project for you, handling everything from list building and content creation to distribution and tracking.