When Mike and Jody Josephs decided to start their own real estate company in Green Bay WI, they knew they would need professional marketing materials to help communicate their brand. The Josephs are passionate about real estate, and are committed to serving their customers with honesty and integrity. In helping them craft their brand, we captured that energy with a vibrant orange color, while clean lines and a simple, bold style helps communicate professionalism.
We started with a logo design to help set the tone and standard for the brand. Working collaboratively with the Josephs, we created a variety of logo concepts for them to choose from, then refined their selected concept until they were delighted with how the logo looked.
Next, we created designs for their business cards. Since real estate is a very relationship-oriented business, we designed the cards to include a photo of the individual, which not only looks friendly but helps provide a visual reminder of who they are.
At the same time, we designed a simple and attractive yard sign that would easily capture the attention of those passing by, while providing a recognizable public symbol of the Paragon Real Estate Group brand, helping raise brand awareness.
Finally, the DigiSage team worked with Mike and Jody to develop a strategy for their website, knowing that in today’s world of real estate, the first place buyers and sellers go is online. The web strategy focused on quickly giving users the information they’re looking for:
- A prominent search box encourages visitors to easily search property listings
- Featured listings are displayed prominently; photos immediately capture visitors’ attention
- An interactive Property Listings Watch allows visitors to sign up to receive notifications when listings matching their preferences come onto the market
- A call-to-action encourages prospective sellers to get in touch
- A short introduction to Paragon Real Estate Group, complete with photos and testimonials, helps build trust with prospective clients
The design is simple, professional, and attractive; and thanks to an IDX integration with the REALTORS® Association of Northeast Wisconsin (RANW), the site is kept up-to-date with current listings.
A built-in content management interface allows the Josephs to easily edit the site themselves, including things like updating page content and adding new testimonials.
“We have been a client of DigiSage for almost 2 years and could not be happier. From our first meeting to create the website for our new business, to the final conception, the staff was professional and easy to work with.
We know a few other businesses that use DigiSage and they came highly recommended. Their attention to detail and quick response was second to none. Our website is exactly what we had envisioned, DigiSage made it reality.
If you are looking for a web designer that is creative, detail oriented and focused on customer service, DigiSage is the answer.
We also had them assist in the design of our yard signs and business cards and they did an amazing job.”
-Mike & Jody Josephs, Paragon Real Estate Group