Hawk’s View Golf Club operates two beautiful golf courses—Como Crossings and Barn Hollow—in Lake Geneva, WI. They also run The Clubhouse, a premiere destination for weddings and other special events. Their website had become dated, and staff saw an opportunity to redesign it to be more reflective of the well-appointed grounds, facilities, and top-notch service guests experience. In addition, staff wanted to take advantage of new technology which would make it easier to update and manage themselves.
DigiSage’s solution involved rebuilding the website on the popular, open-source platform WordPress. Now, staff can easily add new content, including events, specials, photos, and more.
The site features an embedded “book a tee time” functionality, an online store and event registration, an embedded weather widget, and an employee intranet where staff can check their schedules and access important HR documents.
The revamped design is polished and modern, and of course, mobile friendly. We restructured the navigation to make it even easier for visitors to quickly find what they’re looking for. The home page features key actions visitors may want to take, such as booking a tee time, purchasing a gift card, and discovering upcoming events and current promotions.
In addition, we optimized the site for mobile, speed, and search.
Within the first three months, the new site was outperforming the old site, with:
- 23% more users
- 60% increase in visits from organic search
- 10% longer average session duration
- 23% decrease in bounce rate (visitors leaving the site without clicking to a second page)